JOE CxO
text 720‑408‑0982

You work in your business.
I'll work on it.

Text Joe 720-408-0982
opens a text to my real phone. the first line is already typed. just add what's going on and hit send.
Fractional CXO, a part-time chief, for owners doing $250K to $20M a year

I'm Joe. Owners hire me when they're doing every job themselves and the big stuff keeps losing to the right-now stuff. Each week I fill whichever chief job you need most: marketing, money, tech, or how the shop runs. Then I get to work.

Prefer email? joseph@joecxo.com
no contract  ·  17-minute meetings  ·  if I don't pay for myself, fire me
01  Say the hard part first

You've heard sales talks before. Here are three things you're probably thinking, and my straight answer to each.

FEAR #1
“Last time I paid a monthly fee, I got three months of bills and a PDF.”

You pay by the month here, no contract. If a month isn't clearly worth it, fire me. A one-line text does it. No goodbye call, no hard feelings, no bill chasing you out the door.

FEAR #2
“Why is the price always a secret until they've got you on a call?”

Because most of them are trying to guess what you'll pay, not what you need. I don't post a price list, because the honest number depends on your business. You'll have it in our first talk, by text if you want, and it doesn't change once we start.

FEAR #3
“Everyone makes big promises. Then you're stuck paying and they're gone.”

So don't believe promises, including mine. Test them. The deal never changes: if you can't see me paying for myself, fire me. I have to earn my spot again every month, which is just how you'd want it.

02  What's the x?
C M x M F T O O
↑ the x is whatever's broken this week
x = M

Marketing weeks. The phone stopped ringing and nobody can say why.

x = F

Finance weeks. Sales are fine. The bank account disagrees.

x = T

Tech weeks. The website, the customer tracker, the thing the last guy set up wrong.

x = O

Operations weeks. Everyone's busy all day and somehow nothing gets finished.

You don't need four full-time chiefs. At your size that math never works. You need one person who's sat in all four chairs and can tell which one matters this month. That's the whole idea. I cover the x.

03  The deal, in plain English

Meetings are 17 minutes.

Long enough to make a real decision, short enough to actually happen. Anything that needs more than 17 usually isn't a meeting. It's work, and I'll go do it. Everything in between happens over text.

One month at a time. Forever.

No contract, no set number of months, no goodbye meeting. Fire me with a one-line text and your last bill is your last bill. I have to earn my spot again every 30 days. That's the point.

“If I don't pay for myself, fire me.”

That's the whole guarantee, and I mean it. Paying for myself means money found, costs cut, stuff finally done, problems that stop eating your week. You should be able to see it. The month you can't, you know what to do.

A Tuesday, 11:47 PM
1 / 5
tap the thread for another night ↻

That's what you're paying for. Not a chart, not a slideshow. A person who picks up.

(each chat is pieced together from more than one story. client details stay private. the times are real.)
04  Is this you?

Owners who run the place, doing $250K to $20M a year. Builders and repair crews, clinics, shops, agencies, restaurants, online stores. The businesses that actually hold towns together. You sign the front of the paychecks, you're the best in the building at what you do, and you're also somehow the marketing team, the money team, and the computer help desk.

It's not for brand-new companies chasing investor money, or companies that already have a real team of chiefs. If you've got a boardroom and a press team, you need somebody fancier than me.

HEATING & AIR (HVAC) · MED SPA · CABINET SHOP · AGENCY · RESTAURANT GROUP · ONLINE STORE · DENTAL · LANDSCAPING · MACHINE SHOP

Tell me what's going on.

The first line is already typed. Add two sentences about your business, hit send, and you'll hear back from me. A real person, not a sales robot. Usually within the hour. Sometimes at midnight.

Text Joe 720-408-0982
or email joseph@joecxo.com
worst case: I reply “I'm not your guy” and point you somewhere better. costs you three minutes.
Text Joe 720-408-0982