Remember solving for x.
3x = 15. Solve for x. The x was whatever the problem needed it to be. Same idea here.
You work in your business. I'll work on it.
The x is the point
Some weeks you need a CMO, a marketing chief, because the phone stopped ringing and nobody can say why. Some weeks a CFO, a money chief, because sales are fine and the bank account disagrees. Some weeks a CTO, a tech chief, because the thing the last guy set up is broken. Some weeks a COO, the chief of how the shop runs, because everyone is busy all day and nothing gets finished.
At your size, hiring four chiefs never adds up. You need one person who has sat in all four chairs and can tell which one matters this month. I cover the x.
What I am not
I'm not the smartest person in the room, and I won't pretend to be. There are better CMOs, CFOs and CTOs than me. What I'm good at is seeing how all the parts of a business connect, and planning the next move across all of them.
What does CXO stand for?
Chief x officer, and the x changes. At big companies it's a nickname for any chief-of-something job. Here it means solving for x: whichever chief your business needs this month.
Is a CXO the same as a COO?
No. A COO runs one thing: how the work gets done. A part-time CXO moves between jobs, marketing one month, money the next, based on what's actually broken.
Who needs one?
Owners who run the place, doing roughly $250K to $20M a year, who have outgrown doing everything themselves but can't afford three chiefs. Builders and repair crews, clinics, shops, agencies, restaurants, online stores.