A fractional CMO, a part-time marketing chief, without the salary.
You don't need a full-time marketing chief. You need someone who decides where the marketing money goes, makes your marketing company prove it's working, and fixes what happens after someone reaches out.
You work in your business. I'll work on it.
Decisions, not slideshows.
- Your ad money checked every week, on Google, Facebook, Instagram, wherever your ads actually run.
- Your marketing company pointed in the right direction, or replaced, instead of just paid.
- Your follow-up with people who reach out, fixed, because that's usually where the money leaks.
- Your website and what you sell, written to sound like you and not like a flyer.
Why one person instead of four.
Some months the problem isn't marketing at all. It's the numbers, or the software, or who you hire next. That's why the x in CXO changes. I take whichever job this week needs, and you're not paying four chiefs to find out which one you needed.
What does a fractional CMO actually do?
A fractional CMO is a part-time marketing chief who makes the marketing choices you don't have time to make. Where the marketing money goes, whether your marketing company is worth its monthly fee, what the website says, what happens after someone reaches out. Not a slideshow plan. Real choices, made every week.
How is this different from hiring an agency?
A marketing agency runs one kind of ad and tells you how that one did. I sit on your side of the table and tell you whether to keep paying them. For a company that works on people's homes, each new person who called or asked for a price used to cost about $547. I got it down to $330, mostly by killing what wasn't working.
What does a fractional CMO cost?
Less than a full-time marketing hire, and you pay by the month. I don't post a price because the honest number depends on your business, but you get it in our first talk and it doesn't change after that.
How much of your time do I get?
Enough to make the decisions. Meetings are 17 minutes, everything in between happens over text, and I answer fast. If I am with a client I will text you back within the hour.